designed and created by So Young Han

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OVERVIEW

TYPE

Media startup company

COMPANY SIZE

3 team members including a journalist, UX/UI designer, and programmer

DATE

Mar. 2017 -  April 2018

ROLE

Co-founder, UIUX designer

SKILLS

Sketch / Zeplin, Adobe Photoshop, Illustrator, Invision

KEYWORDS

UX/UI, New Media, Creative industry, Entreprenuership

Meanit

Co-Founder, UIUX designer

DESCRIPTION

Meanit is a crowdsourced news platform based on trending keywords and neologisms mainly targeted to millennial generation, age of 17-25. It developed from the winning prototype model, Deep-tionary and The Gist, from Seoul and Global Editors Lab 2017. This service picks out and displays on its main page a few Today's It ('Words of the Day’), a set of vocabulary that is trending in Naver news (Korean online web portal) and Twitter trends. Users can freely add their own definitions or any new vocabulary, describing their understanding of the word’s context in various formats like brief text within 200 characters, links to articles or editorials, embedded tweets, and YouTube videos, and memes. Users will be able to see how people comprehend certain terms, different definitions of the same word, and even track the change of people’s understanding over the course of time—all of which will assist users to digest the intricate news. 

 

The service was launched last summer, and under the company name of Laze & Gist, it recieved an investment of $40,000 from a media start-up accelerator, Mediati.

 

See more @ www.meanit.me  (mobile-friendly)

PROBLEM STATEMENT

Meanit basically shares a similar problem statement of its prototype model:

 "Why do the millennials often skip to read the news? More specifically, why are young readers, even those who wish to find out more about actual politics, profoundly discouraged to read political news? The blame could be on the heavy and tedious tone of the articles, rampant use of perplexing jargons, and most importantly, the lack of context."

Current version of the service is Beta 2.0 with several updates based on the feedbacks from usability tests held last year. Total three-sessions of closed beta tests were implemented from April to July 2017 with about 60 participants for each test session.

UX OUTLINE

CONCEPT DESIGN

Age from 17 to 25 is the main target audience who is largely sensitive to trends. Therefore, the core concept is "vibrant, young, friendly", but "minimal and sophisticated". 

[Brand Identity - "trendy, simple, but powerful"]

There are five brand colors: two main colors, one point color, and two supporting colors.  The logo was designed using the two main theme colors. Version 1 is an official logo while Version 2 an abbreviated model used as a brand icon.

#FF0072

#00FFEE

<Brand Color>

<Logo V1>

#FFFA31

<Sub-Brand Color>

<Logo V2>

#393939

#6A6A6A

<Supporting Colors>

[Character - "Increase intimacy"]

A character named, "Kong" is designed for the service guide. Kong appears in service UI such as log-in, warning, reward screen etc. to increase users' intimacy to the service. 

<Welcome UI >

<Reward UI >

<Reporting UI>

<Kong design to encouraging users to participate>

INFORMATION ARCHITECTURE

CORE ELEMENTS

The core elements of the service is divided into four procedures depending on user behaviour - degree of participation. The user behavior map is (1) Consumption (2) Reaction (3)Engagement, and ultimately, (4) Participation. 

[1. Consumption & 2. Reaction]

The main feature of the service is "Consumption". Once users access the website, the first thing they see is "Today's It" along with the list of the words recently posted and received reactions. Also, many users are expected to get intrigued by the reaction system which uses 'ㅋ' - a Korean character usually used in internet conversation; it stands as a symbol for "laughter" and "affection"

<Home Screen >

<Result / detail page of certain word>

[3. Engagement]

To make users feel more engaged in our service, we devised several systems that will motivate them to be more active users. The first is "Today's Users" section in which celebrates top users who posted the most number of posts and reacted to others frequently. Also, it gives full rankings of all the users updated in real-time. Lastly, the alarm system notifies users whenever their rankings get higher, receive reactions, etc. 

<Top 3 Users and full ranking list>

<Alarm system>

[4. Participation]

Users can participate more actively by adding words of their own. Also, each account is given with his or her profile page in which user can archive any posts they'd like to. 

<add page>

<profile page>

PRODUCING PROCESS

BETA 1.0  vs. BETA 2.0

There have been major changes between Beta 1.0 and 2.0. First, the main features displayed on its home screen have updated. Also, reward system is more strengthened with additional details . Finally, users can also request other users to define the vocabulary words they'd like to know.

[Change in Main Features]

As it shows, the main feature of the first beta was "Searching" - the searching bar is displayed as the core UI(fig<1>). However, in the second version(fig<2>), the searching UI is moved to the top bar. Instead, 'Today's It' and the section for the list of the popular words with recently updated posts are emphasized as a response to the feedbacks from user interviews most of who wanted easier access to the old posts others created. Once user click "see more" button on the list section, they also can check the full list of the words. Also, the list of top users are nominated in the bottom section to motivate more users to get interested.

<1> BETA 1.0 home

<2>BETA 2.0 home and detailed word list page

[Strengthend Reward System]

Users can react to the posts created by others. In the first beta version, it was a typical reaction UI - "up & down votes". However, considering the way to give the most optimally entertaining experience to the target audience, the conventional up&down seems so much of cliche. Therefore, our team devised a replacement, "ㅋ", a Korean character largely used as an abbreviation for "laughter" among 10-20s. This reaction is dominantly used especially when talking on mobile chatting to show not only reaction to something funny but also affections and deep sympathy. Users can send up to 50 ㅋ's per post and a receiver get notifications through alarm system. 

Also, another section is added to motivate users - as it was first shown previously, user ranking is displayed in regard of the number of posts they uploaded and reactions they recieved. Users get notification if their ranks get higher. 

<3> BETA 1.0 up & down system

<4> BETA 2.0 reaction system and user ranking list

WHAT'S UP NOW

Currently, the service is on its run. Total 1151 Words and 7268 Posts are created so far. Please feel free to take a look at the website: www.meanit.me (mobile-friendly)

Press

"Words to votes: Making politics more meaningful" 

"KE Interview: Building an App to Engage Young People in Politics"