3 team members for 2-days
and Summer(The Gist) 2017
Ideation, UX/UI Design
Journalism, UX/UI, Service, Crowdsourcing, New Media
Seoul Editors Lab 2017 | UX / UI Design
The assignment keywords were Politics and South Korean Presidential Election in 2017.
TARGET AUDIENCE / PERSONA
: Min-young Yoon
: Got suddenly interested in political issues especially because of the recent political scandal in South Korea with the upcoming Presidential Election.
: This coming election is her first vote as an adult and would like to make a right choice.
The millennials often skip the politics section of the news. Why are young readers, even those who wish to find out more about actual politics, profoundly discouraged to read political news? The blame could be on the heavy and tedious tone of the articles, rampant use of perplexing jargons, and most importantly, the lack of context.
Deeptionary, a crowdsourcing-based dictionary platform that also curates relevant news, will offer easy and entertaining user-generated explanations that help young readers effortlessly grasp the ongoing context. Once words start making sense, users will be motivated to actually read about politics, and eventually grow interest in direct participation in politics.
Deeptionary will pick out and display on its main page a few ‘Words of the Day’, a set of vocabulary that is trending in Naver news (Korean online web portal) and Twitter trends. Users can freely add their own definitions or any new vocabulary, describing their understanding of the word’s political context in various formats like brief text within 100 characters, links to articles or editorials, embedded tweets, and YouTube videos, and memes supported by GIPHY API. Users will be able to see how people comprehend certain terms, different definitions of the same word, and even track the change of people’s understanding over the course of time—all of which will assist users to digest the intricate political news.
In addition to the web platform, we provide chrome extensions that will allow embedding of Deeptionary, so it could always stay by the users’ side whenever they need assistance, generating a continuous cycle of word digestion and news consumption. We also plan to share our data’s API and the chrome extension as an open source project, to create an open news ecosystem that would encourage and increase the public consumption of political news and general interest in politics.
The details about prototype is elaborated in the slideshow below. Please hover the mouse over or click the arrow to see the detailed explanation for each image.
The target audience of our prototype is the millennial generation. To address more specific problem statement, we set a persona for our target audience with several characteristics.
Editors Lab Final 2017 | UX / UI Design
Keep it simple, stupid!: Reporting complex news
With large-scale news stories unfolding over periods of weeks or months, it is easy for readers to lose track and therefore lose interest. How can media organisations make these types of stories more understandable and compelling? With news bombarding us at a head-spinning rate on multiple platforms, which products could make it easier for readers to grasp complex topics like the Syrian conflict, the Panama Papers or Brexit and not succumb to information overload?
TARGET AUDIENCE / PERSONA
Similar to Deep-tionary, The Gist shares the same target audience - the millennial generation. To address more specific problem statement, we set a persona for out target audience with several characteristics.
: Interested in current issues regarding political scandal in South Korea.
: This coming election is her first vote as an adult and would like to make a right choice and following-up what's going on is especially important to keep on track.
TL;DR (Too Long; Didn't read) is a popular internet slang which aptly represents how often the millennials tend to skip reading complex news. Why are young readers, even those who wish to find out more about actual news, profoundly discouraged to read news articles? The blame could be on the heavy and tedious tone of the articles, rampant use of large word junks, difficulty in keeping up with the story, and most importantly, the lack of context.